Why Having A Wardrobe Stylist On Set Is Necessary-from a top Toronto Corporate Headshot Event and Branding Photographer and Videographer

Why Having A Wardrobe Stylist On Set Is Necessary-from a top Toronto Corporate Headshot Event and Branding Photographer and Videographer

Hi!!!

It’s Liz and Rachel from Liz Caruana Photography and we’re here today to talk about why we always bring a stylist to set. 

Nothing is worse than an amazing photo ruined by the distraction of a sloppy shirt or bulky pocket filled with phones and keys. 

The stylist on set will help you pick wardrobe appropriate for your brand, prep it so it looks sharp and make sure it reads perfect on camera. The result is a look that enhances you and helps your story shine bright on camera. 

If you’d like to know more check out the website and contact us.

 Toronto Corporate Headshot Event and Branding Photographer and Videographer 

https://www.lizcaruana.com/ 

 

The Importance Of Having A Modern Website-from a top Toronto Corporate Headshot Event and Branding Photographer and Videographer

The Importance Of Having A Modern Website-from a top Toronto Corporate Headshot Event and Branding Photographer and Videographer

Hi!!

It’s Rachel at Liz Caruana Photography and we’re here today to talk about what you should have on your Website today to look current. 

Right now, a one page website is the thing. Sections and links to consider including are about you, client testimonials and team headshots, as well as a blog and social media links. 

Whatever you choose, make sure it’s specific to your company and reflects your brand. Hope that helps get you started 

If you’d like to know more check out the website and contact us.

 Toronto Corporate Headshot Event and Branding Photographer and Videographer 

https://www.lizcaruana.com/ 

 

Rebranding Your Website with Alpine Investors-from a top Toronto Corporate Headshot Event and Branding Photographer and Videographer

Rebranding Your Website with Alpine Investors-from a top Toronto Corporate Headshot Event and Branding Photographer and Videographer

Ever wonder what it’s like to rebrand an entire website? Graham Weaver and Alpine Investors know, but in case you weren’t sure, it’s loads of hard work every time. Fortunately, Alpine put together a great team to get it done—and why, yes, I was part of it! This post will show you just what kind of effort goes into a task that big, so come with me and let’s go rebranding with Alpine Investors.

First, I did a few months’ prep work with the client. We drew up inspiration boards to organise and develop our vision for how the eventual photoshoot would go, and how it would integrate into the broader rebranding. Alpine, showing attention to detail, hired a wardrobe stylist who was key in organising everyone’s looks before the first picture was taken. She drew up a mood board to plan, and when the time came for the shoot, she steamed and ironed clothing and prepped it for the shoot, and even stayed on set to pin clothing where needed. We also worked with their creative agency Mucho.

The shoot itself required a big, talented team. A digital technician was on-site to help the client select images fresh off the memory card as they became available. Two lighting assistants were there the first day to help set up equipment I’d need for that day’s set and future sets. Wait, did I say the first day? You bet I did.

The full photoshoot lasted over six days! I did say rebranding was a lot of work. We created a studio setting in the client’s office, then moved outside the studio to use the office itself for backgrounds. From there, we traveled to several outdoor locations across San Francisco. But that’s not all. I created an image content library of stock photos of clients working, shots representing family life and the values of the company, and sets of photos focused on empowerment and diversity.

Yes, you need all that for a website rebranding, but even after the new website was built, we continued working together to update headshots and add content to that image library. There’s a real benefit to having a good connection with a professional brand photographer, and Graham Weaver and Alpine Investors know that, too.

If you’re looking at rebranding or website redesign here’s an article from a colleague.

If you like what you’ve read in this post, why not visit and subscribe to my blog, my google page, twitter, Instagram and LinkedIn?

If you’d like to book a photoshoot with Toronto’s top Corporate Headshot and Event photographer, contact me today for a quote and a list of locations that’ll make the shoot a success!

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Toronto Corporate Headshot Event and Branding Photographer and Videographer 

https://www.lizcaruana.com/

 

Why Wearing The Right Pants For a Photoshoot Is Important-from a top Toronto Corporate Headshot Event and Branding Photographer and Videographer

Why Wearing The Right Pants For a Photoshoot Is Important-from a top Toronto Corporate Headshot Event and Branding Photographer and Videographer

Hi!!

It’s Rachel and Liz from Liz Caruana Photography and we’re here to talk to you today about why you don’t actually need shoes for your headshots, but you do need pants. 

The days of the sitting down glamour headshot are long gone and bold confidence is projected standing up. That means that you’ll want to be fully dressed in case we see some of your waist. 

Not only will you project your best standing, your clothes will look their best too.  

If you’d like to know more check out the website and contact us.

Toronto Corporate Headshot Event and Branding Photographer and Videographer 

https://www.lizcaruana.com/ 

 

How to Smile on Camera-from a top Toronto Corporate Headshot Event and Branding Photographer and Videographer

How to Smile on Camera-from a top Toronto Corporate Headshot Event and Branding Photographer and Videographer

Hi!!

It’s Liz and Rachel at Liz Caruana Photography and we’re here today to talk about how to smile on camera.

Everyone loves to laugh and have a good time with us on camera however when it gets serious people tend to seize up and go to the old standard tongue behind the teeth look. 

THIS!!!!! . Please at all costs avoid this smile and trust that we’ve got your back. The two best smiles are closed mouth and full teeth.

If you’d like to know more check out the website and contact us.

 Toronto Corporate Headshot Event and Branding Photographer and Videographer 

https://www.lizcaruana.com/ 

 

Why You Should Never Wear White For Your Headshot-from a top Toronto Corporate Headshot Event and Branding Photographer and Videographer

Why You Should Never Wear White For Your Headshot-from a top Toronto Corporate Headshot Event and Branding Photographer and Videographer

Hi!

It’s Rachel and Liz from Liz Caruana Photography and we’re here today to talk about why you should never wear white for your headshot. 

Well.. simply put you’re going to over expose yourself and blend into the white background and look washed out.

The best colors for headshots are jewel tones. You will look stunning and will pop in the photo and not disappear.

If you’d like to see examples of what this looks like, check out my blog. To learn more, contact us.

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 Toronto Corporate Headshot Event and Branding Photographer and Videographer 

https://www.lizcaruana.com/ 

 

Website Rebranding to Stay Current-from a top Toronto Corporate Headshot Event and Branding Photographer and Videographer

Website Rebranding to Stay Current-from a top Toronto Corporate Headshot Event and Branding Photographer and Videographer

Hi!!

It’s Rachel and Liz from Liz Caruana Photography and we’re here today to talk about website rebranding, which is basically a Website makeover. 

For most companies, websites are how they first interact with a client. Web trends tend to change every 2 years so if that’s you, it’s time for a refresh. 

We Work with you to make sure the visual story on your website not only matches what you do but also the culture of your company. This type of project might include headshots, lifestyle photography, CEO Spotlights, company day in the life and company values. 

 If you’d like to know more check out the website and contact us.

 Toronto Corporate Headshot Event and Branding Photographer and Videographer 

https://www.lizcaruana.com/ 

 

Why I love being a top Toronto Corporate Headshot Event and Branding Photographer and Videographer

Why I love being a top Toronto Corporate Headshot Event and Branding Photographer and Videographer

I love what I do, and like anyone lucky enough to say that, I also have learned a lot from what I do. Some of it is technical, but some of it comes in the form of simple little life lessons we can all apply. Here’s some of the little things you learn as a photographer that you can take with you no matter what you do.

Think ahead. Plan out and visualize your shoot before you even get there, so when you do get there, all you’re doing is setting up and taking shots. We often say “you’ve got your work cut out for you” to mean a lot of work to do, but it actually comes from shoemaking, where having your work cut out for you already meant all you had to do was sew it together. So what this really means is that if you think ahead, you can save yourself some work on your next task and make sure it goes smoothly. That’s something you can apply every day. You can’t prepare for everything, but you can put yourself in the best position to react to the unexpected.

Always carry tea. Maybe it’s a family trait, or maybe it’s the caffeine. Maybe the caffeine is why my family loves tea. But I always keep some with me at a shoot, as a little treat or pick-me-up when I need it. What this means is again, think ahead and prepare, but also that it’s okay to treat yourself when you need it. The little good things are what all your hard work is for, so enjoy them! Plus, tea warms you up when you’re chilly, or when you’ve been hanging from a crane on a windy night to get a shot. What can’t it do?

It’s okay to take breaks and take the time you need. Not only can you not be “on” all the time, not taking downtime when you can means you won’t be on when you need to be. This can be a helpful reminder for self-care and work-life balance, but it’s also a good reminder that good things can’t be rushed. Crunch isn’t your friend if it’s wearing you out and making your work worse. Sometimes it takes time to get it right, and you’re shortchanging yourself and the people the work is being done for if you don’t take that time.

These aren’t huge breakthroughs, just little pearls of wisdom you pick up in this business, and if you pay attention to the lessons you’re being taught every day, you can make life a little better.

If you like what you’ve read in this post, why not visit and subscribe to my blog, my Google page, Twitter, Instagram and LinkedIn?

If you’d like to book a photoshoot with Toronto’s top Corporate Headshot and Event photographer, contact me today for a quote and a list of locations that’ll make the shoot a success!

Toronto Corporate Headshot, Event and Branding Photographer and Videographer

www.lizcaruana.com

 

The Headshot Station - from a top Toronto Corporate Headshot Event and Branding Photographer and Videographer

The Headshot Station - from a top Toronto Corporate Headshot Event and Branding Photographer and Videographer

Ever wish there were a way to get your whole company’s headshots looking uniform and done quickly? Good news, everyone: the “headshot station” is the solution you’ve been looking for. Your upcoming conference, special event or all-hands is the perfect opportunity! Let’s chat about how your company can look its best.

How does a headshot station work? It’s a relatively contained photoshoot where I set up lighting and backdrop as usual, and you can line up and get your shots done quickly and pick which you like best, all on site and all within minutes. It’s so easy, there’s really no reason not to have up-to-date headshots for your personnel.

There are many reasons to keep your headshots current and looking good, not least because this is how you’re representing your company and your brand, but also the people you work with. The better you all look, well, the better you all look!

As you can see, a headshot can be taken outdoors, which means weather permitting, I can set up a headshot station there too, if you’re holding an outdoor event or if your company’s campus has some nice outdoorsy vistas. The results are often quite striking, and your people will appreciate the quality of the shots that represent them and help you all put your best face forward.

Anytime is the right time to start thinking about booking a professional photographer for your next event. Ask me about setting up a headshot station there; I’m sure you’ll be surprised how easy it is!

If you like what you’ve read in this post, why not visit and subscribe to my blog, my Google page, Twitter, Instagram and LinkedIn?

If you’d like to book a photoshoot with Toronto’s top Corporate Headshot and Event photographer, contact me today for a quote and a list of locations that’ll make the shoot a success!

Toronto Corporate Headshot, Event and Branding Photographer and Videographer

www.lizcaruana.com

 

How to Pose for a Photo- from a top Toronto Corporate Headshot Event and Branding Photographer and Videographer

How to Pose for a Photo- from a top Toronto Corporate Headshot Event and Branding Photographer and Videographer

Seems easy, right? You just smile, and look in the general direction of the camera. Well, you might be surprised at how much more there really is to how to pose for a photo. Some of the things that come naturally to you might not look like you expect them to in the final image. Fortunately, remembering just a few tips will help you start posing in ways that’ll get you pictures you love. We’ll talk about a few simple things: the 7/8ths angle, the “if it bends” rule, and the head tilt.

The first thing you can learn to do is stop facing the camera directly and squaring up. A better idea is to find the right angle to keep your body at. The 7/8ths angle is the answer; you still look at the camera with your eyes, but turn your face and body just slightly to one side or the other of it for a 7/8ths profile. Whichever side you turn to the camera will be a little more visible than the other, so if you have a side you prefer, choose that one.

A rule that’s easy to remember and makes you look way better in photos is “if it bends, bend it.” It helps you avoid taking photos where you look stiff and robotic and awkward. That can be an unexpected result when your limbs are held straight, but a subtle bend in each elbow and a bend in one knee (placing your weight on the other leg, which also puts a small tilt in your hip) can counteract that.

The last tip can be a little tricky, but you’ll pick it up with practice. Now, don’t get the wrong idea, a head tilt doesn’t mean tipping your head to the side like a puppy! Hold your head straight up, but push it just a little forward and tilt it down a bit. Through shadow and angle this helps define your jawline, which makes for a better photograph. You’ll know when you get it right, because the results are noticeable.

Getting great photos that you love isn’t a mysterious, magical art. These simple posing techniques can make a big difference. Of course, if you want to take it to the next level, working with a professional photographer is a great idea!

If you like what you’ve read in this post, why not visit and subscribe to my blog, my Google page, Twitter, Instagram and LinkedIn?

If you’d like to book a photoshoot with Toronto’s top Corporate Headshot and Event photographer, contact me today for a quote and a list of locations that’ll make the shoot a success!

Toronto Corporate Headshot, Event and Branding Photographer and Videographer

www.lizcaruana.com

 

How To Make Your Brand Recognizable-from a top Toronto Corporate Headshot Event and Branding Photographer and Videographer

How To Make Your Brand Recognizable-from a top Toronto Corporate Headshot Event and Branding Photographer and Videographer

Hi!

It’s Liz and Rachel at Liz Caruana Photography and we’re here today to talk about how you can make your brand recognizable. 

Your brand tells your story and is so important these days to attract and retain clients. 

To be relatable to your clients, you want to have several themes that your company emphasizes over and over again. This could be a core value like community building, family, or friendly work environment, or even a visual cue like constantly using your brand colors. 

If you’d like to know more check out the website and contact us.

 Toronto Corporate Headshot Event and Branding Photographer and Videographer 

https://www.lizcaruana.com/ 

 

How to Photograph a CEO with Graham Weaver - from a top Toronto Corporate Headshot Event and Branding Photographer and Videographer

How to Photograph a CEO with Graham Weaver - from a top Toronto Corporate Headshot Event and Branding Photographer and Videographer

How do you get a headshot into a magazine? I did it by making sure Graham Weaver’s best shot was one I took! If you’re wondering what I’m talking about, have a look. If you want to have the confidence to provide a magazine with great images when they want to profile you, it pays to do what Graham and Alpine Investors did, and work with a professional photographer.

Hey, this looks familiar. As you can see, I’ve worked with Graham and Alpine for a while. And as I mentioned before, you can tell your work caught some eyes when your client uses it for almost every image on their website.

That makes sense, because I was part of the process when Alpine rebranded their website and updated their image library for a consistent and vibrant look. I helped them build a content library they can rely on to this day, knowing the quality is good and the photos all reflect the image they want for their brand.

Rebranding is a lot of work for a company, and any photographer taking part will have a lot to do, too. I’m so pleased that Graham and Alpine trusted me to work with them again and again to help them build the content they needed to renew their brand.

I definitely liked what I read, and the image I saw, in that profile! If you like what you’ve read in this post, why not visit and subscribe to my blog, my Google page, Twitter, Instagram and LinkedIn? [coming soon: upcoming post topic]

If you’d like to book a photoshoot with Toronto’s top Corporate Headshot and Event photographer, contact me today for a quote and a list of locations that’ll make the shoot a success!

 Toronto Corporate Headshot Event and Branding Photographer and Videographer 

https://www.lizcaruana.com/ 

 

How A Stylist Makes You Look Amazing On A Photoshoot-from a top Toronto Corporate Headshot Event and Branding Photographer and Videographer

How A Stylist Makes You Look Amazing On A Photoshoot-from a top Toronto Corporate Headshot Event and Branding Photographer and Videographer

Hi! It’s Rachel from Liz Caruana Photography and I’m here today to talk about some of the tools I use, to make clothes look amazing on set.

My number one and number two tools are clamps, and double stick tape. Double stick tape is the tool I use to fix all sorts of things. Gaping buttons, bulging pockets, from your outfit that you don’t want to steal the shot from you on camera. Clamps are perfect, they’re like tailors without tailoring. I use them to make clothes fit perfectly on a model’s body, so they can move around freely, with the clothes staying in place.

If you want to learn more, visit our website.

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 Toronto Corporate Headshot Event and Branding Photographer and Videographer 

https://www.lizcaruana.com/ 

 

Behind the Scenes 2019-from a top Toronto Corporate Headshot Event and Branding Photographer and Videographer

Behind the Scenes 2019-from a top Toronto Corporate Headshot Event and Branding Photographer and Videographer

Ever wonder what it’s like to be on a photo set? One of my favourite things to post is shots of what a photoshoot looks like behind the scenes. You’ve all seen the results I can get at a shoot, but what does it look like to put in the work to set that up? In finished shots you won’t get a look at the crew, the faces we make, and the gear we use, but shots like these give you an idea what we get up to on the job. They say there’s only two things you should never watch being made, movies and sausages, but this isn’t either of them!

Who, me? This shot gives you a sense of what goes into getting you that perfect headshot. As you can see, I prefer a height advantage! Not to mention the elaborate equipment that goes into getting the lighting just right, because even with retouching, I need the shot I’m working with to be good in the first place. The laptop lets the whole crew check the quality of shots immediately, and of course a handy chair is a necessity for when it’s time to take a quick breather.

That one hair that gets in the way? Oh, we’ve got that covered. There’s more to a photoshoot than just the tech and equipment. There’s a human element, and part of it is making sure you look good. Depending on the shoot, I’ll have a stylist with me to make sure stray hairs and other small stuff doesn’t get in the way of a great shot. Though, as you can see in this pic, sometimes you can get a great shot even with someone in the way!

Sometimes you just know there’s something behind you. I like this shot for the silliness alone, but it shows you that doing a shoot isn’t like school picture day. It’s fun, fast, and everyone leaves happy because they get to choose their photos right away. Which means you can skip the ones with the bunny ears if for some reason that’s not quite what you were looking for.

I’m glad I got to share some fun behind-the-scenes photos with you and let you see the great times I have with my crew. If what you saw in this post looked fun, and you could use some professional shots for your business, why not visit and subscribe to my blog, my Google page, Twitter, Instagram and LinkedIn?

If you’d like to book a photoshoot with Toronto’s top Corporate Headshot and Event photographer, contact me today for a quote and a list of locations that’ll make the shoot a success!

 San Francisco Corporate Headshot Event and Branding Photographer and Videographer 

1559 Sloat Blvd Ste B #296 San Francisco, CA 94132 liz@lizcaruana.com https://www.lizcaruana.com/ 

 

Why Refreshing Your Website Every Two Years Is A Must-from a top Toronto Corporate Headshot Event and Branding Photographer and Videographer

Why Refreshing Your Website Every Two Years Is A Must-from a top Toronto Corporate Headshot Event and Branding Photographer and Videographer

Hi!

It’s Rachel and Liz from Liz Caruana Photography and we’re here today to talk about how often to refresh your Website.

Websites should be updated every two years. Trends in sites change. Right now, a one-page scrollable website is in vogue. It’s not my fave but hey! If you want to be in fashion that’s the way to be. 

You need to make sure your site is mobile friendly. Sites that aren’t constantly updated could have broken links or content that doesn’t represent who you are or attract the clients you want to attract.

If you’d like to know more check out the website and contact us.

 Toronto Corporate Headshot Event and Branding Photographer and Videographer 

https://www.lizcaruana.com/ 

 

Why Corporate Branding Photography?-from a top Toronto Corporate Headshot Event and Branding Photographer and Videographer

Why Corporate Branding Photography?-from a top Toronto Corporate Headshot Event and Branding Photographer and Videographer

A growing business needs to grapple with many questions. Fortunately, a lot of them are related. You might ask, why corporate branding photography? And the answer I give you could help you answer several other questions as well. You might have guessed that that’s what I’m doing in this post! What do you need to do to stay relevant using social media? How do you ensure you’ve got the growing library of content you need? Let me show you how corporate branding photography might be the solution you’re looking for.

Social Media

It’s a fact of doing business now that you need a social media strategy. It isn’t a fad that can be ignored, it’s a key part of how your business works, and even whether it works at all. Your company, as you’ve probably noticed, needs to constantly update its pages on LinkedIn, Twitter and Instagram to stay relevant, hold interest, and just to have a presence and be known at all. If you ignore them, your business might as well not exist. Meanwhile, Google’s search robots won’t find you unless you’re constantly pumping out new content. How do you keep up with that?

san-francisco-branding-photographer-lizcaruana

What a Pro Does

What if you didn’t have to keep up with it? You don’t hire a professional corporate brand photographer just for the great images. You also hire them for their ability to keep the content coming consistently! Your social media presence hungers for images that fit your brand? It’s no problem when you’ve got a dedicated photographer who knows your company and its stories. For me, that’s part of the job, but for you, it sets you apart from the crowd to have just the right content, when and where you need it.

One Library, Many Uses

A good pro can get you a library’s worth of content with one shoot, but a good pro you maintain a relationship with can be constantly updating and adding to that content, so it’s there and current when you need it, long into the future. After all, who wants to be buying stock photos that barely fit your brand or tell your story when you can have an image library to pull from whenever you want that is your story?

san-francisco-branding-photographer-lizcaruana

Amateurs might scramble for content after they need it, but professionals work with professionals to solve their content needs long before they ever need to worry about them. If you know you’ve got an event coming up with your company, that’s a perfect time to get a great start on a content library that can save you a ton of hassle.

If you like what you’ve read in this post, why not visit and subscribe to my blog, my google page, twitter, Instagram and LinkedIn?

If you’d like to book a photoshoot with Toronto’s top Corporate Headshot and Event photographer, contact me today for a quote and a list of locations that’ll make the shoot a success!

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 Toronto Corporate Headshot Event and Branding Photographer and Videographer 

https://www.lizcaruana.com/ 

 

How to choose a Social Media Photographer in Toronto

How to choose a Social Media Photographer

in Toronto

Hey! It’s Liz and Rachel from Liz Caruana Photography and we are here to answer the question, What we mean when we say Social Media Content?

Simply put it’s images and video for your company to post daily across channels like Instagram, Twitter, Facebook, and Youtube.

So Why Do you need a professional team for social media content?

Telling the story of what you do is more important than ever. Clients want to connect with companies. Saving you time, prepping images and video for different channels and posting. For example a day long shoot with us can create enough content for entire quarter. In four shoots we can create content for your entire year!!

For more info and to see examples’ of what we’ve created for past clients, visit the website.

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 Toronto Corporate Headshot Event and Branding Photographer and Videographer 

https://www.lizcaruana.com/ 

 

Corporate Branding Photography Toronto : Image Content Library

Corporate Branding Photography Toronto: Image Content Library

Hi! This is Rachel and Liz from Liz Caruana Photography, and today we’re gonna answer one of the questions we get asked the most.

What is an image content library?

It’s basically a custom collection of personalized photos of your company that you can use in any collateral. There’s nothing more annoying than seeing the stock photo you bought on a competitors website. Not to mention that stock photos are expensive, costing $500.00 a pop. For a single marketing push you can easily spend tens of thousands of dollars for images that anyone else can use.

So… how do we help you?

With much less budget, we work with our clients to create hundreds of photos in one shoot that are yours and yours alone. You have full rights to use across any channel that you want.

For more information and to see examples of what we’ve created for past clients, visit the website.

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 Toronto Corporate Headshot Event and Branding Photographer and Videographer 

https://www.lizcaruana.com/